American Greetings #DeviceLikeNoOther
On this Sunday afternoon, we are looking at the recently held 2017 CES American Greetings #DeviceLikeNoOther campaign.
With today being daily blog post #690, with our focus on encouraging old-style correspondence letter writing you can image my delight to come across reading all of the attention that American Greetings generated at CES this year! The 2017 Consumer Electronics Show (CES) was held in Las Vegas, NV January 5th – 8th.
“… American Greetings is at CES to celebrate that coexistence with digital technology.”
There are several links included in today’s post. If you only link to one be sure to link to this one! “Why American Greetings Had My Favorite Booth at CES. – Out of all the things I saw at the show, this stood out the most.”
… “The company hired actor Parks and Recreation actor Nick Offerman and Randi Zuckerberg to be the faces of its CES campaign and hooked me in with interview opportunities with both.
Then I actually visited the company’s booth and the campaign clicked for me.
Zuckerberg shared that out of 100 entrepreneurs featured on her show, Quit Your Day Job, one had sent her a handwritten thank you note.
“It just stood out in my mind so much, because no one had ever sent me a handwritten card thanking me for anything in business before,” she told me. “I remembered him so much that I kept going back to him for future projects and then ultimately invested in his company.” …
And I wanted to be sure to include the AdWeek article by Tim Nudd entitled “Nick Offerman Trolled CES by Helping to Unveil a ‘Device Like No Other’ – You might recognize this ‘sentiment-delivery system’.
Here is the YouTube of “Device Like No Other – The Reveal”.
This five-minute video lets you watch a custom greeting card being made for the attendee – “Travelling Foodie”.
“Mike Gold, Senior Lettering Designer at American Greetings, made my custom Travelling Foodie greeting card at the Consumer Electronics Show (CES) 2017! — For CES, American Greetings unveiled a ‘Device Like No Other’ to highlight: In today’s digital world, there are thousands of ways to connect to those you care about, and there’s never been a more meaningful way to connect, than a simple greetings card.”
Thank you for joining me today for American Greetings #DeviceLikeNoOther! Here’s to continuing our quest for encouraging old-style correspondence!
American Greetings #DeviceLikeNoOther Attribution & Thank you to the following who are referenced today
Image above with Image Credit: American Greetings, and excerpt. “Why American Greetings Had My Favorite Booth at CES. – Out of all the things I saw at the show, this stood out the most.” JANUARY 13, 2017 by STEPHEN J. BRONNER, ENTREPRENEUR STAFF, News Director. @
American Greetings Custom Card at CES 2017- Las Vegas, Nevada [Travelling Foodie]. YouTube posted by Travelling Foodie. Published on Jan 13, 2017. Excerpt.